7:51 PM
Brad
First and foremost, Marvel Comics was previously known as Timely Publications. Timely came about when Martin Goodman decided to expand into the new and hot comic book industry in the 1930s. In October of 1939 Timely published Marvel Comics #1. This issue introduced the Human Torch and Namor the Sub-Mariner. Timely also later introduced Captain America.
Captain America, the Human Torch and the Sub-Mariner became Timely's big three. Captain American in particular became popular in a WWII era as he was basically a propaganda magazine. Timely also boasted such characters as the Vision, Miss America, Blazing Skull, the Angel, Bucky and Toro.
Superheroes experienced a huge boom during the WWII era and this is when Timely's superhero division was firing on all cylinders. After the war, superheroes faded in popularity. Slowly but surely, Timely cancelled all of their superhero line of books. By 1950 their entire superhero line was out of the picture.
Timely, under the banner of Atlas, briefly revived their superhero properties in the mid 1950s but it proved unsuccessful. Captain America lasted all of 3 issues before being cancelled again. Timely finished the decade chasing popular trends to survive.
Then in the late 50s and early 60s DC started successfully reviving characters like the Flash and Green Lantern. Martin Goodman decided to get back into the superhero business. Stan Lee was handed the reigns of providing a successful title and the company changed their name to Marvel Comics.
Posted in: Captain America,Golden Age,Human Torch,Namor,Timely
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